What I appreciate is that the focus is on food and recipes, rather than nutrition. Locally grown food is good nutrition. At the same time it doesn't ignore the global nature of food, which I also appreciate: there's an emphasis on awareness and knowing where your food is coming from. Not to mention that Disney's approach is colorful, fun, and interesting.
I'm thrilled about this. Now I have ammunition for those friends and colleagues who try to tell me how evil Disney is.